This was a fun project I did for a Mortgage Company. I started by having an artist encorporate the company logo into an animated character which translated well into 3D. The script was written and the voice over was recorded. The project video was done using Flash and Dreamweaver and was able to help launch a new company website which was designed to allow home buyers to browse MLS listings. I used a two pronged approach of local TV advertisements backed up with a strong internet presence. One way to keep down expenses for running the ads on TV was to break the 30 second spot into 3 10 second spots to help keep expenses down and increase the number of views we attained.
The Video has a feeling of "The BackYardigans" that my son loves to watch. I wanted the feel of a relaxed atmosphere.
